What You Say Matters

Sales, in its most reductive form, is one of the few professions where you are paid to speak. The best don’t say more than everyone else. They say the right thing, at the right time, when it matters most.

Whether you’re in a boardroom or at a coffee table, sales comes down to a few key moments. Seize the moment, say the right thing, and grow your career one line at a time.

Say This, Say That is a collection of 100 sales lines I’ve either created or picked up over the course of my career. The format is simple. You can take any line and use it on your next call.

Each one includes the WHAT, WHY, and WHEN, so you know exactly how to use it.

Next time you’re with a client, say this, say that… so they say yes.